Cookie Policy

Last Updated: January 10, 2026

This Cookie Policy explains how Urban Modesty ("we," "us," or "our") uses cookies and similar tracking technologies on urbanmodesty.com (the "Site"). This policy should be read alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us provide you with a better shopping experience by remembering your preferences, analyzing site performance, and delivering relevant content.

Types of Cookies We Use

1. Essential Cookies (Strictly Necessary)

These cookies are necessary for the Site to function properly and cannot be disabled. They enable core functionality such as shopping cart management, secure checkout, user authentication, and fraud prevention.

Shopify Essential Cookies:

_secure_session_id: Secure session identifier (Session)
cart: Shopping cart contents (2 weeks)
cart_sig: Cart signature for validation (2 weeks)
cart_ts: Cart timestamp (2 weeks)
cart_ver: Cart version (2 weeks)
checkout_token: Checkout session token (Session)
secret: Security token (Session)
storefront_digest: Storefront authentication (Session)
secure_customer_sig: Customer authentication signature (20 years)
_tracking_consent: Cookie consent preferences (1 year)
checkout_session_token: Secure checkout session (Session)
master_device_id: Device fingerprinting for fraud prevention (2 years)

2. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting information about page visits, traffic sources, and user behavior. This data is typically aggregated and anonymous.

Shopify Analytics Cookies:

_shopify_y: Unique visitor identifier (1 year)
_shopify_s: Session identifier (30 minutes)
_shopify_sa_p: Marketing attribution (30 minutes)
_shopify_sa_t: Marketing attribution timestamp (30 minutes)
_y: Visitor tracking (1 year)
_s: Session tracking (30 minutes)
_shopify_fs: First-party analytics (30 minutes)
_landing_page: Landing page tracking (2 weeks)
_orig_referrer: Original referrer tracking (2 weeks)

Google Analytics Cookies:

_ga: Unique user identifier (2 years)
_gid: User identifier (24 hours)
_gat: Request throttling (1 minute)
_gac_*: Campaign information (90 days)
_gcl_au: Google Ads conversion tracking (90 days)
_dc_gtm_*: Google Tag Manager (1 minute)

3. Marketing & Advertising Cookies

These cookies track your browsing activity to deliver personalized advertisements, measure campaign effectiveness, and prevent ad fraud. They may be set by us or our advertising partners.

Facebook/Meta Pixel Cookies:

_fbp: Facebook browser identifier (90 days)
_fbc: Facebook click identifier (90 days)
fr: Facebook advertising delivery (90 days)

Google Ads Cookies:

_gcl_*: Google Click Identifier for conversion tracking (90 days)
IDE: Google DoubleClick advertising (1 year)
test_cookie: Browser cookie support test (15 minutes)
DSID: Google advertising ID (2 weeks)
1P_JAR: Google advertising optimization (30 days)

TikTok Pixel Cookies:

_ttp: TikTok tracking pixel (13 months)
_tt_enable_cookie: TikTok cookie enablement (13 months)

Pinterest Tag Cookies:

_pin_unauth: Pinterest user tracking (1 year)
_pinterest_ct_ua: Pinterest conversion tracking (1 year)

4. Functional Cookies

These cookies enhance your experience by remembering your preferences, settings, and previous interactions with our Site.

localization: Country/region and currency preferences (Session)
keep_alive: Session persistence (2 weeks)
identity-state: Customer login state (Session)
_shopify_country: Detected country (Session)
_shopify_currency: Selected currency (Session)
recently_viewed_products: Product browsing history (30 days)

5. Shop Pay & Payment Cookies

These cookies enable accelerated checkout, payment processing, and fraud prevention for Shop Pay and other payment methods.

_shopify_pay: Shop Pay enablement (1 year)
remember_me: Shop Pay account persistence (13 months)
shop_pay_installments: Installment payment eligibility (Session)

Third-Party Cookies

We work with trusted third-party service providers who may set cookies on our behalf:

Shopify: E-commerce platform, hosting, and payment processing
Google (Analytics, Ads, Tag Manager): Analytics and advertising
Meta/Facebook: Social media integration and advertising
TikTok: Social media advertising
Pinterest: Social media advertising
Klaviyo/Omnisend: Email marketing and customer engagement
Payment processors: Secure transaction processing
Fraud prevention services: Security and risk assessment

These third parties have their own privacy policies governing their use of cookies.

Similar Tracking Technologies

In addition to cookies, we use:

Web Beacons/Pixels: Tiny graphics that track page views and email opens
Local Storage: Browser storage for preferences and cached data
Session Storage: Temporary storage cleared when browser closes
Device Fingerprinting: Fraud prevention and security
Mobile Advertising IDs: IDFA (iOS) and AAID (Android) for mobile tracking

Cookie Duration

Cookies may be either:

Session cookies: Temporary cookies deleted when you close your browser
Persistent cookies: Remain on your device for a set period (ranging from minutes to years) or until manually deleted

Specific durations are listed in parentheses next to each cookie above.

Managing Your Cookie Preferences

Cookie Consent Settings

When you first visit our Site, you can accept or decline non-essential cookies through our consent banner. You can update your preferences at any time through the cookie settings in our footer.

Browser Settings

Most browsers allow you to view, delete, and block cookies. Visit your browser's help section for instructions:

Advertising Opt-Out Tools

Google Analytics: Google Analytics Opt-out Browser Add-on
Google Ads: Google Ads Settings
Facebook: Facebook Ad Preferences
Digital Advertising Alliance: DAA Opt-Out
Network Advertising Initiative: NAI Opt-Out
Your Online Choices (EU): EDAA Opt-Out

Mobile Device Settings

iOS (iPhone/iPad):

Settings > Privacy & Security > Tracking > Allow Apps to Request to Track (toggle off)
Settings > Privacy & Security > Apple Advertising > Personalized Ads (toggle off)

Android:

Settings > Privacy > Ads > Delete advertising ID
Settings > Google > Ads > Opt out of Ads Personalization

Impact of Disabling Cookies

Blocking or deleting cookies may affect your experience on our Site:

You may not be able to add items to cart or complete purchases
Your preferences (currency, language) will not be saved
You may need to log in repeatedly
Shop Pay and other accelerated checkout options may not work
Some features may not function properly
You may see less relevant advertisements

Note: Essential cookies cannot be disabled as they are necessary for the Site to function.

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie practices or legal requirements. The "Last Updated" date at the top indicates when the policy was last revised. We encourage you to review this policy regularly.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Urban Modesty
Email: customercare @urbanmodesty.com
Website: Contact Us

Additional Information

For more information about how we collect and use your personal data, please review our Privacy Policy.

For general information about cookies, visit www.allaboutcookies.org